Dreamhaven RV has announced its first-ever public appearance in the United States at the Overland Expo Mountain West, taking place in Loveland, Colorado from August 21 to 23. The company will be exhibiting alongside B&B RV during this significant event.
According to Summer Salvato, the Head of Special Projects and U.S. Development, Dreamhaven is presenting over 50 models that have been tested in Australia. The company aims to introduce a product strategy designed to cater to a diverse range of customer demands.
In addition to their expo debut, Dreamhaven officials confirmed that two additional models will launch in the U.S. in September, one of which will be exhibited in Colorado. Salvato emphasized that Dreamhaven is prepared to offer proven products rather than concepts, pointing to the company's two-decade track record in successfully navigating similar market challenges.
Salvato further stated that the U.S. RV industry is currently facing pressures similar to those in Australia. She highlighted that businesses that thrive under such conditions invest in efficiency, research and development, and enhancing brand recognition, in stark contrast to those that cut back.
For its U.S. operations, Dreamhaven plans to be selective in establishing its dealer network, seeking partners who share a long-term vision for growth and innovation in the RV industry. "We’re looking for dealers who want to move the industry forward and provide a product they can be proud of, not maintain the status quo," Salvato added.
Source: rvbusiness.com