Forest River has announced significant changes within its leadership teams for the Coachmen and Forest River Park Models divisions. This restructuring includes the appointment of new general managers and sales leaders to boost operations and strengthen product development across their motorhome and park models lines.
Effective immediately, Mike McIntire has been appointed the general manager of the Coachmen Class A division. In this role, he will oversee several motorhome brands including Encore, Euro, Mirada, Pursuit, and Sportscoach. Along with McIntire, Jim Elliott has been named as the sales and product manager for Plant 310, reporting directly to McIntire.
Additionally, Nate Saunders is the new general manager for the Coachmen Class C division, supervising operations at Plants 210 and 215. Saunders will focus on production, operations, and strategic initiatives for the Class C lineup, which features models like Prism, Cross Trail, and Freelander, among others.
In the Park Models division, Larry "Joe" Grandstaff has been promoted to general manager, bringing 13 years of experience with Forest River to the role. Furthermore, George Sechrist has been elevated to sales manager within the same division, where he will work closely with the dealer network to enhance sales and improve customer relations.
Bob Dumm, president of Coachmen, stated that these appointments are part of their ongoing commitment to invest in experienced leaders who are knowledgeable about their products and dealer partners. He expressed confidence in the ability of these individuals to build upon the established foundations of their divisions and ensure the long-term success of Forest River's brands.
Forest River, founded in 1996, is a manufacturer of recreational vehicles, cargo trailers, pontoon boats, and more, employing over 11,000 staff across 148 locations.
Source: moderncampground.com